San Diego, California
Systemic change for animals
starts here.
We’re a San Diego group fighting animal exploitation with grassroots campaigns — and sharing what works so others can do the same anywhere.
Download Action for Animals
Photo: We Animals Media
We work where decisions get made — building relationships with stakeholders and allied organizations, and bringing community support behind clear asks. Our campaigns have moved corporate policy, city ordinances, and ballot initiatives.
When something works, we document it and share it — so other grassroots groups can run the same playbook without starting from scratch.
More about usWhat we’ve won
Proof the model works
Rodeo funding pulled
SDTMD withdrew $150K in funding from the Padres rodeo — with Monster Energy and Diageo dropping sponsorship too.
SeaWorld switches to drone shows
Nightly fireworks replaced with drones — a quieter, safer night sky for wildlife.
Lemon Grove bird initiative qualifies for the ballot
Headed to voters in November 2026.
Coffee Bean drops its plant-milk surcharge
No more penalty for the more humane choice.
Active now
Current Campaigns
Stop the Farm Bill's attack on animal protections
A provision in the federal Farm Bill (the Save Our Bacon Act) would wipe out California's Prop 12 and hundreds of state animal welfare laws. We're mobilizing California constituents to press the Senate to keep it out.
Email your SenatorLemon Grove bird initiative
Our ballot measure to protect birds qualified for Lemon Grove's November 2026 ballot. Now we're working to win at the polls.
Get InvolvedBuilding support for a rodeo-free San Diego
We've already pulled major funding from the Padres rodeo — SDTMD withdrew $150K, and Monster Energy and Diageo dropped their sponsorships. Now we're building the council support to pass an ordinance ending rodeo cruelty for good.
Stay updatedBuilt on the 5 Calls model
Action for Animals
Pick a campaign. Get the contact and script. Call or email in minutes.
Designed on the proven 5 Calls model — one of the most effective tools for turning supporters into advocates. Built by SXFA so any grassroots org can run their campaigns through it.
How we work
Strategic by design
Every campaign starts with a clear target, a measurable ask, and a theory of change.
Relationships and pressure
We work with decision-makers where we can — and organize community pressure where we must.
Grassroots credibility
Local relationships and local knowledge make our asks harder to dismiss.
Evidence and conviction
Data and research, without losing sight of the animals at the heart of every campaign.
Stay in the loop
Campaign alerts when there’s a vote, a comment window, or a key moment to act. High-signal only.
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Campaign updates, wins, and behind-the-scenes organizing from San Diego.
@sxfaorg on InstagramQuestions? Want to get involved or replicate our model in your city?
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